That’s why I concentrate on one client at a time and only work with clients face-to-face.
Marketing tailored to your business
Not all marketing consultancies understand small businesses like I do. I work in partnership with you, so you’re always in control. Do be prepared for probing questions because I’ll want to find out how you run your business, how you get business, and most importantly who your clients are.
Once I’ve gathered together and analysed all that information, I’ll be able to pinpoint what your existing clients and target market want or need. Then I can help you plan and market to them more effectively.
The marketing materials we develop will have very clear objectives: to retain existing clients and win new ones, sell products and services, and to outshine your competition of course!
Maximum value for money
I know how tight budgets can be. My advisory role is to give you advice that will bring good return for minimum outlay. My services are available standalone or as a complete package – which is especially useful for start-up businesses.
Expect a thorough approach
Everything I do is backed up with evidence-based research, which includes reports such as an in-depth Google Analytics review of your website. This helps me understand the traffic sources together with the demographics of the people visiting your site. I’ll also be able to spot where any gaps might be.
When appropriate I use a team of confidential testers to get feedback on proposed marketing material, including websites. It’s a good way to gauge what people like and what turns them off, what they understand from the messaging, and ultimately of course, if they would buy your products or services.
Tester feedback will help us hone the key messages we need to go out with.
Connecting you with my network
Our relationship doesn’t end once I’ve helped you develop and implement your marketing. My extensive network, in a broad range of sectors, is completely open to you.
I love putting people together and making introductions whether it’s to get you the best suppliers or to help you form profitable strategic alliances.
Email Alison with your top 3 burning marketing questions and she will respond with 3 marketing solutions for you.
I first met Alison a couple of months ago at a networking event. I was immediately impressed with her confident and down-to-earth approach and her enthusiasm. Lots of helpful tips came my way every time we chatted, often making me re-think previously held notions. I asked Alison to look at my business and to write the copy for my new website. I was delighted with the result and now excitedly look forward to working with Alison on marketing initiatives in the coming year.